8 Step Storytelling

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These visuals were designed as part of a lead magnet for Magnus Creative.

The task was to create simple, eye-catching visuals to illustrate Magnus Creative’s 8 Step Storytelling Framework. Taking creative direction from Brad Magnus, I condensed imagery from the Wizard of Oz to follow this monomyth-based framework. The marketing materials were designed to fit a versatile set of use cases. We wanted to be able to loop each “step” individually, but also to be able to play the steps seamlessly in sequence. To fit both of these constraints, I carefully considered the way I constructed each transition.

The visuals were also repurposed in different aspect ratios: in vertical 9:16 for social stories, and in a series of square stills for a carousel post.

Here’s how it appeared on LinkedIn Stories:

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